The British beer industry has an oxidised, over-conditioned, possibly-infected elephant in the room. Frankly, sometimes, it is hard to imagine there is room for anyone in the ROOM other than the ELEPHANT.

Look… good beer needs to be a) GOOD, b) kept well, c) served well. Sadly given the failure of at least one of these factors in MOST CASES you’re unlikely to experience “GOOD BEER”. Ah, beer NIRVANA… where can it be found? My current answer: move to another country.

I’m a bit sick of it all to be honest. I jumped into the industry on a platform of giving a real utter fuck about quality. Here I am now with a 9C coldstore (warm?!) for cask and a 4C coldstore for keg/bottle/can. I don’t do (spend) this flippantly – I do it because in my own tests it REALLY FUCKING MATTERS.

But the British? They care not. They drink the brand. The breweries, they sell to who’llever buy. Sales channel… quality…? These things mean nothing to the British Craft Brewer… they’ll sell their yeasty end-runnings to your poor demented grandmother if they can get a quid out of it.

And the publicans are actually worse than the brewers.

Kwality is all in the brand. And the best you can hope to do is build a “brand” to sell to ABInHeineMolsenThingamy.

My value is as nowt to both brewers and publicans. I may as well be a bucket-chain as far as beer quality in the UK is concerned.